identify the right
the best license
The kazachok Concept
Entitled benificiaries, Licensees, Agencies, Distributors,
We accompany you to set up your Licensing strategy
in & out
Evaluation of brand
Help with negotiations &
setting up the Business Plan
Reverse planning for
Multi-category Licensing Watch
for the following 2 years
Evaluation of the pros and cons
in the product environment
Generating complementary income by developing your brand
Licensing or brand diversification allows an increase of a brand's visibility; reach new markets and new consumer targets by launching licensed products or organizing promotions. It's a real marketing strategy that aims to create complementary sources of income.
The Licensing Trends Book makes it easier to find data: The Property Review
This licensing panorama covers two years ahead. It enables you to discover the novelties and latest news of the perennial or latest brands you need to be aware of on the French market by fine-combing movie, TV, or publishing-related brands and every kind of related events.
The success of a good licensed product
Relies not only on the visibility of the chosen property but even more so on the coherent association of the chosen brand and the product. The brand must share the same values as the product. To choose the proper property it is crucial to follow the market trends and constantly watch novelties.
We carry out an identification of properties that suit your needs following your request
Kazachok provides you with a detailed analysis of each property (brand's values, news, licensee list, etc.). The goal of this service is to evaluate the property/brand risk, and to identify the properties/brands you mustn't miss over the next 2 years as well as showing what the potential licensing competitors might be.
They trust us
You want to become a Licensing Expert?
EXPERT LICENSING KIT
All the needed data in a single kit
To gain daily efficiency Kazachok has a platform offer: the Expert Licensing Kit. It includes data and contacts, as well as daily news, the WebGuide - an online directory - and a watch fueled by market data and over 10,000 reports from our former newsletters and magazines.
kazachok licensing mag
News, future trends and latest fads
Le Since 2004 Kazachok Licensing Mag focuses on licensing news and what's happening in the field. Twice a year, we decipher the future trends and latest fads from the licensing POV.
Our bilingual magazine is the key to successful anticipation on market trends thanks to experts' feedback, reports on brand evolution and other unavoidable topics for our watch.
Our readers are decision-makers
The contents of Kazachok Mag targets all pros wishing to follow market trends, category evolution and get expert feedback to include key data in their strategy.
- Sent by postal mail to subscribers.
- Additional circulation during specialized
Licensing fairs in France and abroad as well
as specialized trade fairs.
|ISSUE OF THE MAG MAG’||
Winter IssueOctober - March
|MIPCOM - MIPJunior -
Tradexpo - Maison & Objet - Kidexpo - Spielwarenmesse
|Brand Licensing Europe
(London) - Licensing Market (Munich)
Avril - Septembre
|MIPTV - MIFA - Japan Expo - Tradexpo||Kazachok Licensing Forum - Day of Licensing|
To boost exchanges and meetings
kazachok licensing forum
The unavoidable fair
Over the past 14 years, Kazachok Licensing Forum has become the unavoidable yearly meeting for French Licensing pros. The two-day fair includes privileged meetings at booths, fascinating pitching sessions, quality conferences and various creative and fun promotional moments.
The innovative event
The Brand Keynote launched in 2016 as a new kind of event dedicated to licensing. Next session : November, 14th, 2017. Rights holders are on stage to showcase the co-branding, partnership and promotional potential of their brands. The audience includes manufacturers, agencies and large-scale distribution decision-makers.
deploy your media planning on Kazachok
consulting, events, networking
THE solution to refine your Branding and Licensing Strategy!
A UNIQUE POSITIONNING
Kazachok is a Paris-based agency that specializes in providing data, advice and organizing events - for the licensing market - since 2001.
Over the past 15 years, Kazachok's goal has been to make the licensing market more professional by offering reliable and factual data to licensing pros as a publisher of key licensing tools, events organizer, consulting agency and training center.
Kazachok's ambition is to accompany newcomers and guide knowledgeable licensing pros by sharing its strategy analysis.
Whether you are an agent or rights holder, a licensee, an agency or a manufacturer, Kazachok accompanies the development of your licensing and brand strategy thanks to its various tools and services; anticipation of licensing trends for the next couple of years; and events to enable licensing pros and newcomers to meet.
She joined the marketing department of Mattel France in 1984 where she created the Marketing Services branch responsible for developing marketing and communication tools and all the company's major promotional projects. Thanks to all that experience Nathalie Chouraqui is an expert organizer and her branch became the link between the marketing and sales departments.
In 2000, after 16 years at Mattel, she joined the start-up company Internet Brandsystem as Marketing and Communication Manager. That's where she met Sandra Ways-Spielman with whom she created the Kazachok data agency in 2001.
Facts and figures about Kazachok