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We are

Able to
identify the right
partner_

Experts
in licensed
products_

The Specialists
to recommend
the best license
to acquir_

Business
accelerators_

Event's
Creators_

council, events, networking

KAZACHOK
THE solution to refine your Branding and Licensing Strategy!

A UNIQUE POSITIONNING 

Kazachok is a Paris-based agency that specializes in providing data, advice and organizing events - for the licensing market - since 2001.

Over the past 15 years, Kazachok's goal has been to make the licensing market more professional by offering reliable and factual data to licensing pros as a publisher of key licensing tools, events organizer, consulting agency and training center.

Kazachok's ambition is to accompany newcomers and guide knowledgeable licensing pros by sharing its strategy analysis.

Whether you are an agent or rights holder, a licensee, an agency or a manufacturer, Kazachok accompanies the development of your licensing and brand strategy thanks to its various tools and services; anticipation of licensing trends for the next couple of years; and events to enable licensing pros and newcomers to meet.

Nathalie chouraqui

Joint General Manager

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She joined the marketing department of Mattel France in 1984 where she created the Marketing Services branch responsible for developing marketing and communication tools and all the company's major promotional projects. Thanks to all that experience Nathalie Chouraqui is an expert organizer and her branch became the link between the marketing and sales departments. In 2000, after 16 years at Mattel, she joined the start-up company Internet Brandsystem as Marketing and Communication Manager. That's where she met Sandra Ways-Spielman with whom she created the Kazachok data agency in 2001.

kazachok en quelques chiffres

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The kazachok Concept

Entitled benificiaries, Licensees, Agencies, Distributors,
We accompany you to set up your Licensing strategy

coaching licensing
in & out

____________

Evaluation of brand
licensing potential

Help with negotiations &
setting up the Business Plan

STRATEGY
DIVERSIFICATION

____________

Reverse planning for
development fields 

Partner matching

BRAND
PURCHASING

____________

Multi-category Licensing Watch
for the following 2 years 

Evaluation of the pros and cons
in the product environment




Generating complementary income by developing your brand

Licensing or brand diversification allows an increase of a brand's visibility; reach new markets and new consumer targets by launching licensed products or organizing promotions. It's a real marketing strategy that aims to create complementary sources of income.




The Licensing Trends Book makes it easier to find data: The Property Review

This licensing panorama covers two years ahead. It enables you to discover the novelties and latest news of the perennial or latest brands you need to be aware of on the French market by fine-combing movie, TV, or publishing-related brands and every kind of related events.  




The success of a good licensed product

Relies not only on the visibility of the chosen property but even more so on the coherent association of the chosen brand and the product. The brand must share the same values as the product. To choose the proper property it is crucial to follow the market trends and constantly watch novelties. 




We carry out an identification of properties that suit your needs following your request

Kazachok provides you with a detailed analysis of each property (brand's values, news, licensee list, etc.). The goal of this service is to evaluate the property/brand risk, and to identify the properties/brands you mustn't miss over the next 2 years as well as showing what the potential licensing competitors might be.

They trust us

OUR PRODUCTS

You want to become a licensing expert?

Discover all the advantages of
the Expert Licensing Kit at

www.kle-kazachok.com

Let's go

EXPERT LICENSING KIT

All the needed data in a single kit

To gain daily efficiency Kazachok has a platform offer: the Expert Licensing Kit. It includes data and contacts, as well as daily news, the WebGuide - an online directory - and a watch fueled by market data and over 10,000 reports from our former newsletters and magazines.



kazachok licensing mag

News, future trends and latest fads

Le Since 2004 Kazachok Licensing Mag focuses on licensing  news and what's happening in the field. Twice a year, we decipher the future trends and latest fads from the licensing POV.
Our bilingual magazine is the key to successful anticipation on market trends thanks to experts' feedback, reports on brand evolution and other unavoidable topics for our watch.


to know more

Our readers are decision-makers

The contents of Kazachok Mag targets all pros wishing to follow market trends, category evolution and get expert feedback to include key data in their strategy.

 

Additional circulationsion

  • Sent by postal mail to subscribers.
  • Additional circulation during specialized
    Licensing fairs in France and abroad as well
    as specialized trade fairs.

 

ISSUE OF THE MAG MAG’

SPECIALIZED
TRADE FAIRS

SALONS LICENCES

Winter Issue

October - March
MIPCOM - MIPJunior -
Tradexpo - Maison & Objet - Kidexpo - Spielwarenmesse
Brand Licensing Europe
(London) - Licensing Market (Munich)
Spring Issue
Avril - Septembre
MIPTV - MIFA - Japan Expo - Tradexpo Kazachok Licensing Forum - Day of Licensing



10 000 Readers
Print and Web version
Bilingual magazine

Read online

Our Events

To boost exchanges and meetings


kazachok licensing forum

The unavoidable fair

Over the past 14 years, Kazachok Licensing Forum has become the unavoidable yearly meeting for French Licensing pros. The two-day fair includes privileged meetings at booths, fascinating pitching sessions, quality conferences and various creative and fun promotional moments.

Let's go

Discover all about
the Kazachok Licensing Forum at

forumlicence.kazachok.com

Let's go

Discover all about
The Brands Keynote at

keynote-kazachok.com/fr

Let's go

BRAND KEYNOTES

the innovative event

he Brand Keynotes launched in 2016 as a new kind of event dedicated to licensing. Rights holders are on stage to showcase the co-branding, partnership and promotional potential of their brands. The audience includes manufacturers, agencies and large-scale distribution decision-makers.

 

To know more

Logo Spain

LICENSING TRENDS DAY

the exotic event

Discover all about
the Licensing Trends day Licensing at

ltd.kazachok.com

Let's go

deploy your media planning on Kazachok

Ours partners in France and overseas

*Champs obligatoires


For any request

+33 (0)1 55 95 00 20