FRENCH CONSUMERS PURCHASE MORE AND MORE FREQUENTLY ONLINE!
Fevad has just completed an assessment of online sales in France in the first quarter of 2017. And again, they are upwards: + 14.2%.
In the first three months of this year, Internet sales reached € 20 billion, $ 2.5 billion more from last year. This growth was driven by a sharp increase in the number of transactions (+ 20.5% over the period), or 290 million transactions during the quarter. Over the past two years, the average quarterly growth in online transactions (products and services) has been 23%. Today, more than 36 million French command online, it's 1 million more than a year ago (Source: Médiamétrie). But it is mainly the frequency of purchase that continues to increase very significantly: + 13%. An online buyer now realizes on average more than 9 transactions per quarter against 7 two years ago. In total, nearly 650 euros were spent on average per buyer in the quarter. This trend is accompanied by a further decline in the average basket, which remains below the € 70 mark, down 5% (€ 69 vs. € 73 in the first quarter of 2016).
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