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Senior Licensing Manager in CPLG

02-06-2017 09:18


Senior Licensing Manager in CPLG (Copyright Promotions Licensing Group)


The Senior Licensing Manager is responsible for developing and executing a long-term business strategy to build a sustainable business that achieves annual revenue targets. He/she will be responsible for identifying the best licensees to partner with, negotiating agreements, driving innovative and quality product ranges, providing French specific input into Global deals, accurate quarterly forecasting and promoting retail sell-in of ranges.


To be successful in this role, you will be an experienced licensing manager with substantial experience. You will have detailed knowledge of the retail landscape and the ability to interface with senior corporate personnel as well as with senior and mid- level client contacts. You will be a creative, strategic thinker with strong business acumen, comfortable operating in complex environments.


  • Work with the French Commercial Director to develop and execute long-term growth strategies
  • Regular liaison with Brand Managers EMEA and other category Managers based in other CPLG’s territory, taking into account wider EMEA strategy for the category , aligning where it makes sense
  • Identify licensing opportunities and fill market gaps across the category considering age, segment, market, channel and franchise
  • Lead contract negotiations for key licensees, analyse and control business plans to ensure contract deliverables are met throughout the term
  • Accountable for day-to-day management of key licensees including business reviews
  • Determine where DTR or other business models could enhance our business and negotiate/manage details.
  • Partner with the Product Development team to drive quality in product development ensuring lines are commercially viable for France
  • Ensure timely product approvals in line with industry needs. Maintain knowledge of key seasonality per category and buying cycles of retailers.
  • Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees
  • Work on the creation of targeted presentations to pitch, support or launch licensing
  • Attendance and presentation participation in licensee/partner presentations
  • Regular attendance of trade shows and social industry functions where applicable
  • Fiscal responsibility to include annual budget planning and quarterly revenue forecasting
  • Analyse business performance across category by licensee and develop growth objectives and strategies
  • Support brand marketing initiatives including the development and execution of category plans
  • Define and integrate licensees within wider brand and marketing plans
  • Manage a portfolio of licensees to grow the CP business. Critically evaluate the licensee base to ensure we have the right number of partners and best in category overall


  • Strong understanding of brand and property positioning and the retail environment
  • Comprehensive knowledge of licensees' production and creative capabilities/limitations
  • Strategic and creative thinker
  • Flexible/ability to adjust to changing business environment
  • Excellent communication & presentation skills
  • Strong sales and negotiation skills
  • A brand builder and commercial thinker
  • Team Player
  • Professional working proficiency of French and English
  • Travel is required

*Champs obligatoires

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