: : : THE "BAROMETRE DES LICENCES " : : : : : : : : : : : : : : : : : : : : : :

Finally some figures on the French licensing market !

What weight do licences have in French households?
Which character is the most popular amongst kids?
Which age group cosnumes licenses the most?
In which line of business is licensing the most implemented?

Kazachok finally provides datas about the French brand licensing market !

THE AIM OF "BAROMETRE DES LICENCES" :
In partnership with the Institut des Mamans, Kazachok launched a quantitative market study to measure the weight of licenses in French households between June and December 2007.

PRESENTATION

2 LEVEL RESULTS

This study allows to:

Evaluate the licenses penetration of 0-14 year olds by sector in the French households.
Evaluate the licenses penetration by sector or activity field.
Follow the yearly evolution of the licensing market

Level 1: Global analysis of the market

Total weight of licenses per households
Total weight of licenses per age
Total weight of licenses per sector
The market penetration rate of licenses: Listing of the Top 5 licenses inside the global market by children's age group

PRICE LEVEL 1 : FREE

Methodology:

1,500 households with children from 0 to 14
Interviews conducted on the Internet
10 activity fields observed: games, toys, video games, apparel, publishing, footwear, house goods, leather goods, BTS and healthcare & beauty
39 characters examined closely

Level 2: Detailed analysis of the market=> 39 licenses

Compared penetration of 39 licenses in the global market
Compared penetration of 39 licenses per sector
Compared penetration of 39 licenses per kid's age range
Compared penetration of 39 licenses by sector and by childlren's age group
Segmentation of licenses' consumer households

PRICE LEVEL 2 : XXXX $ HT

For more information,

please contact Virginie Lopez by email vl@kazachok.com or phone (+33) (0) 1 55 95 00 22