McDonald's launches a new collaboration with BTS, the famous Korean boy band. The BTS menu consists of nuggets, a Coke, French fries, but especially "Sweet Chili" and "Cajun" sauces, present in many South Korean recipes. A 37-second spot was produced by the agency Wieden+Kennedy in which the 7 members of the group make official the release of the menu in 40 countries. They are seen talking about their love for the fast food giant, presenting and tasting the famous menu, all to the soundtrack of their latest hit, "Butter", which has 229 million views on YouTube. The menu will not be available in France, a big disappointment for the fans! In addition to the menu, McDonald's has unveiled a limited edition collection of clothing and accessories featuring the South Korean group with caps, hoodies, bathrobes, umbrellas, Sweet Chili and Cajun bags, keychains, etc. Finally, McDonald's will be releasing new digital content featuring the 7 young men over the next four weeks. A first for the brand!