Elmex launches 2 new operations with Bobby & Bill
07/27/2021Virginie - Kazachok
The Elmex brand of toothpaste and oral hygiene products is teaming up with Bobby & Bill in two operations. In pharmacies, parapharmacies and e-pharmacies, Bobby & Bill stickers and colourings are offered with the purchase of two products carrying the offer. And at dentists, a Bobby & Bill booklet is offered to children.
A first collection for Le Coq sportif and Paris 2024
07/26/2021Virginie - Kazachok
Le Coq Sportif and Paris 2024 unveil their first textile collection one month after their first collaboration. This complete collection is intended to dress the teams of the Organising Committee of the Olympic and Paralympic Games from this summer in Tokyo and next winter in Beijing. The unisex collection is in line with the values of sustainable and inclusive sport. The textile pieces are made mainly of cotton, then knitted and dyed in Troyes, a few kilometres from the brand's historical birthplace. The emblems of Paris 2024 and the Coq sportif will also be embroidered in the capital of Aube. Then, the assembly will take place in the brand's production plant in Morocco. This collection is composed of t-shirts, sweatshirts, polo shirts, chino trousers, full zip sweatshirts and shirts. The line is on sale on the Le Coq sportif e-shop and in the brand's boutiques.
A new collab' between Billabong and Wrangler
07/23/2021Virginie - Kazachok

The denim brand Wrangler and the surfing brand Billabong are joining forces. The first part of the Billabong x Wrangler collection was released on July 22. The men's and women's line is infused with the spirit of '70s and country soul, where tropical prints meet a western vibe. The pieces are made from sustainable materials, including recycled PET, organic cotton and hemp. A second installment of this collaboration will launch in September 2021. This time, the line will feature retro hues and an assortment of jackets, jeans, fleeces and velour pants. The Billabong x Wrangler collection is available at, and in stores.

Ecrinal partners with TF1's TV series "Demain nous appartient"
07/21/2021Virginie - Kazachok
Ecrinal, the expert in hair, nail and eyelash care, is launching a digital and social media campaign orchestrated by the agency Socialyze, with the collaboration of TF1 Live and TF1 Licences with the brand "Demain Nous Appartient". The campaign is based on the broadcasting on MYTF1 and TF1's social networks of videos in which three heroines from the TF1 saga lend their image to highlight the Ecrinal brand and its range of beauty products. On MYTF1, the campaign was broadcast from June 7 to 27, and will be broadcast from September 6 to 26. By activating "Demain Nous Appartient" for its new digital campaign, the Ecrinal brand is playing the glamour card and taking advantage of the TV program's notoriety and its heroines to reinforce its advertising message and directly reach its core target: women aged 35 and over.
When Harry Potter is invited in French train stations
07/20/2021Virginie - Kazachok
This summer, at Paris Gare de Lyon, Nice, Poitiers, Bordeaux Saint Jean and Limoges, SNCF Gares & Connexions, Warner Bros. and Gallimard Jeunesse are joining forces to present visitors and travelers with a set of the magnificent illustrations that Jim Kay created for the first three volumes of the most famous wizard saga. These XXL installations, custom-designed for each station by SNCF Gares & Connexions teams, immerse visitors and travelers into the world of Harry Potter during the summer holidays. The adventure will continue throughout the summer and will take off again at the end of August... On the occasion of the Return to Hogwarts festivities, an annual event designed for Harry Potter fans, some nice surprises are being prepared to celebrate in style to celebrate your favorite wizard in 31 partner stations on the weekend of August 28 & 29.
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